중국 시장에서 디지털 공급사슬관리와 성과에 대한 원가 리더십 전략과 차별화 전략의 조절 효과 연구

초록

The first goal of this study to verify Digital Supply Chain Management practice affects positively the corporate performances of Chinese companies in samples. The second one is to confirm further hypotheses which cost leadership strategy and differentiation strategy show positive moderating effect on the relationship between DSCM practice and the performances respectively. To accomplish these goals, we conducted surveys and empirical analyses utilizing simple regression and moderate regression models. Those analyses brought the result that DSCM practice has positive effect on the performance in sample companies. Further research analysis showed that differentiation strategy demonstrates positive moderating effect on the relationship, while cost leadership strategy does not. This result implies an managerial implication that implementing investments and making efforts related to DSCM and differentiation strategy concurrently can provide companies more improvement in the performances.

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