소셜 매거진 ‘플립보드(Flipboard)’ 이용자 인식에 대한 Q방법론적 연구: 플루서와 비릴리오 매체이론을 중심으로

초록

This study explored user perceptions on social magazine service ‘Flipboard’ by using Q methodology. We applied Flusser and Virilio’s media theory in designing research questions. The users perceptions were categorized into three types: user utilizing creatively proactive social magazine, user paralyzed on digital media, and user confines Flipboard strictly as social media. The first type views Flipboard as social magazine combined with digital magazine and social media. On the other hands, the second regards Flipboard as digital media. And, the last type considers Flipboard a sort of social media. Each type of users showed difference in attitudes of activeness and passivity. They also held vastly different perspectives ranging from negative to positive views. Some Flipboard users showed positive aspect of being “creative thinker” as Flusser mentioned, while some concerned information overflow and digital speed as Virilio spoke of.

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