미디어 신뢰도가 정치효능감과 투표행위에 미치는 영향에 관한 연구: 대학생의 정치참여행위를 중심으로

초록

This study analyzes effect that a media credibility influences on the political efficacy and voting action. Media credibility is investigated TV, newspaper, internet and cable TV. Political efficacy divided by external political efficacy internal political efficacy, and political participation investigated voting action in 17th general election. According to the result on the university students were expose that estimate high internet and cable TV credibility that is new media than TV and newspaper that is old media. Second, TV expertness, newspaper trustworthiness, internet trustworthiness sequential among media credibility had a positive impact on internal political efficacy. By next time, TV expertness of media credibility had a positive impact on external political efficacy. Third, TV and internet expertness had a positive impact on the university student's voting action. Finally, Among internal political efficacy factor' “The voting is effective method that people evaluate government” variable had a positive impact on the voting action.

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