한국물류기업의 중국물류시장 진출 전략

초록

Korean logistics firms considering entering Chinese logistics market must make decisions about the following four strategic issues. They include decisions on entry timing, entry mode, geographic market scope, and the favorable local government relation. These decisions are strategic in the sense that the decisions made by Korean firms at the time of entry into Chinese market have a long-lasting effects on the Korean logistics firm's activities in China. Entry timing decision depends on country early mover's advantages. Entry mode conerns decision on joint ventures vs. wholly-owned subsidiaries. Geographic market scope is about the decision on a key market area. Favorable local government relation is to establish strong relationship with the Chinese central, provincial, and city governments.

키워드