미래 AI 여가 콘텐츠 적정 제공 빈도 예측 연구 : 선택의 역설 이론을 중심으로

초록

Facing the era of 4th Industrial Revolution, artificial intelligence(AI) technologies in modern society are changing to customized services to meet individual needs. But providing too many services can make users give up choosing or feel uncomfortable. The Paradox of Choice refers to the phenomenon in which judgment is blurred due to too many options when given a choice. The difficulty of choosing may even trouble leisure activities that we enjoy normally. Therefore, in this study, Frequency Analysis, Descriptive Statistic Analysis, Cross-Tabulations, T-test and One-Way ANOVA were conducted using SPSS 25.0 version in order to see if the provision of leisure information using AI can be helpful, based on the Paradox of Choice. The study result displayed that the provision of 2 to 3 leisure information was frequent, and when asking about the intention of participation depending on the amount of leisure activity information, the answer ‘I will just refer to it’ occupied the highest frequency. There were no differences in the number of leisure activity information and the amount of leisure activity information depending on gender. Providing 2 to 3 information using AI regardless of gender will be able to enhance satisfaction with leisure activities. It is also considered that the provision of leisure activity information using AI can improve the quality of life as a way of enjoying leisure activities, since older people may have difficulty in participating in diverse leisure activities.

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