A Study of the Inheritance Status and Direction of China's New Year Engraving Paintings from Zhuxian Town, Kaifeng: Centered on In-depth Interviews to Inheritors

초록

In this paper, the New Year Engraving Paintings from Zhuxian Town, Kaifeng, China is studied as a living cultural heritage about their current status and future development. The literature review helps to understand the history of New Year Engraving Paintings from Zhuxian Town, the current situation of the inheritors. Then, in-depth interviews are made to the inheritors from four perspectives of internal environment, external environment, inheritance and innovations of New Year paintings to confirm further the status quo of New Year Engraving Paintings from Zhuxian Town. Finally, the direction for transmitting and continuing such paintings is discussed. Results: Transmission focuses on spreading the craftsmanship. Due to the aging of inheritors, the loss of young talents and the weakness of the inheritors, it is proposed to look forward to the future of New Year Engraving Paintings from Zhuxian Town combined with the talent cultivation model in colleges. As for continuity, it is proposed to take advantage of digital transmission means, digital platforms and marketing models to transmit these paintings in the consumer groups, market areas, sales patterns and marketing channels. Due to the transformation of the New Year Engraving Paintings in their cultural, aesthetic and social values, it suggests making the paintings best quality as the way for New Year Engraving Paintings from Zhuxian Town to survive and advance in the future.

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