이용자 주도 매쉬업 콘텐츠에 대한 연구-이용자 개혁성과 콘텐츠 수용인식을 중심으로-

초록

This study aims to search the active and innovative traits of audience, the perception on the user driven mash up content and the diffusion situation focusing on the modified and recreative contents(mashup contents). As the result of research, we have found that the creators of mashup contents are definitely picking the favorite samples according to their need and perceived usefulness, and they positively share their favorite contents, accept it obstinately and have an innovative and active trait. In addition, in the aspect of audience perception after viewing of mashup video, respondents evaluate that technological mashup level is generally high such as the rated as good character, storytelling and footage. Also, respondents suggest that this mashup contents is immersed in fun and holds respondent’s interest of editing technology. Finally, respondents answer that the color, music and location help to understand story easily. The diffusion of mashup contents is described as uploading, subscribing, ‘like’ button and posting. In the implication of this study, mashup contents make use of visual editing education and the tool for contents diffusion for network value and global distribution of contents.

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