현대 사진 전시의 관람 경험에 대한 실증적 연구 : ≪구본창의 항해≫ 사진전 사례연구 중심으로

초록

This study takes an empirical approach to examine <Koo Bohnchang’s Voyages> at the Seoul Museum of Art. The purpose is to propose a research model and identify variables for evaluating the viewing experience of this photography exhibition. A survey of 361 participants was conducted to this end, with hypotheses tested using correlation analysis on the collected data. The main findings are as follows: First, the sub-factors of intrinsic motivation positively influence the degree of satisfaction, and only the healing value among perceived values shows a positive correlation with the degree of satisfaction. Second, sub-factors of perceived experience quality significantly correlate with the degree of satisfaction. Third, the degree of satisfaction positively correlates with the degree of immersion and negatively correlates with the degree of fatigue. Finally, the degree of satisfaction positively affects all variables related to the intention to use the exhibition, except for the intention to revisit <Koo Bohnchang’s Voyages>. These findings offer insights into a research framework and considerations for planning and evaluating exhibitions in art museum environments, as well as for research on exhibition acceptance and visitor experience.

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