알레르기 아이콘 시각 구성요소가 소비자의 정보 이해성에 미치는 영향 -일본 어린이 간식 패키지를 중심으로-

초록

This study aimed to empirically analyze the effects of the visual components of allergen information icons used in Japanese children’s snack packages on consumers’ information comprehension. In particular, experimental materials focusing on three visual elements—color, shape, and text—were designed, and a survey was conducted with Chinese caregivers whose children had experiences with food allergies. The collected responses were analyzed through regression analysis, and the results showed that all visual elements had statistically significant effects on information comprehension. Among them, color showed the highest standardized coefficient, confirming its critical role in terms of visual attention and symbolism. Shape contributed to information structuring and visual guidance, while text played a functional role in terms of clarity and cognitive support. This study, by proposing user-centered information design strategies, is expected to serve as basic data for improving the expression of allergen information in children’s food and for establishing package design standards in the future. In addition, the characteristics of visual elements confirmed through the Japanese case show that they have potential applicability to the improvement of food packaging in other countries, including China.

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