한국여자축구리그(WK-League)경기관람요인이 관람 후 행동에 미치는 영향

초록

The objective of this study was to define effects on spectating factor and post-spectating behavior of people, watching Korean women soccer league(WK-League) and provide the basis data of marketing strategy. For this purpose, 500 subjects, 250 each for Goyang, Dangjin, of this study who directly spectated were selected using convenience sampling method, finally 426 data were collected in this study. To analyze materials, Frequency analysis, Independent t-test, One-way ANOVA and Multiple regression analysis were carried out, using Window SPSS Version 18.0 version. First, there are correlation between spectating factor and post-spectating behavior. Second, the spectating factor influenced on visitor intention to make repeat visit. Third, spectating factor affected visitor intention to recommend viewing games to others.

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