스포츠 앱 서비스품질에 따른 스포츠효과, 만족도, 구전의도의 관계

초록

The purpose of this study was to investigate the relationship among Exercise Effectiveness, Satisfaction, and Recommendation according to Service Quality of Exercise Application in order to suggest the basic data for the developing improvement of exercise application. totally 280 samples were randomly collected by using questionnaires, and 256 questionnaires were finally used for this study. this study conducted frequency analysis, exploratory factor analysis, confirmatory factor analysis, Cronbach's α test, correlation analysis and structure equation modeling analysis using SPSS 22.0 and AMOS 18.0. The research results are as follows: First, Service Quality of sports app was found to had a significant influence on Exercise Effectiveness. Second, Service Quality of sports app was found to had a significant influence on satisfaction level. Third, Service Quality of sports app was not found to had a significant influence on WOM(word of mouth). Fourth, Exercise Effectiveness was found to had a significant influence on WOM. satisfaction level was found to had a significant influence on WOM

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