3D 실감영상 발전 시나리오와 대응 전략에 관한 연구

초록

3D visual contents is expected to bring dramatic ripple effect in economy, culture and society like the change from mono to stereo sound or black to color movie. 3D visual contents started from movies has expanded to TV, PC, smart phone and portable game machines. Unlike movies, TV, PC, smart phone are two-sided market with indirect network effect. Therefore various strategic issues of allinace and competition are very important. This study intends to investigate the evolutionary changes in the 3D visual content eco-system. Based on the literature review, this study proposes the future scenarios of the 3D visual content eco-system. The nature of this discontinuous change is carefully investigated through the scenario analysis. Relying on the stratified analysis using pair-wise comparison, this study attempts to identify the significant decision variables. The multi-dimensional scenario analysis is expected to help the researchers and the industry insiders draw the strategic implication. The instrumental role of the production capabilities and experience validates the significance of the government policy support as well as the cooperative efforts among the firms.

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