중국 알리바바 기업의 파트너십 구축과 고객 만족간 인과 관계에 관한 연구

초록

So as to take competitive advantage in an environment with fierce competition and diversified customer need, the theory of Supply Chain Management appeared in 21th century. Through the partnership, Corporations can strengthen their information exchange, collaborations, ability of innovation, transportation and storage management. This article make efforts to find out the relationship between partnership and customer satisfaction in Chinese Alibaba firms and its partner. The purpose of this article is to analyze the relationship between the partnership and the customer satisfaction among Alibaba and its suppliers. The result is, first, Reliability under partnership has a positive impact on customer satisfaction, promptness, safety, and accuracy. Cooperation in partnership has a positive effect on convenience. and it is different from previous research that it deals with affecting partnership customer satisfaction among Alibaba suppliers.

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