온라인 게임 아이템 특성과 이용자 특성의 관계 분석

초록

The study classifies online game users with two groups, which are users who purchase functional items and emotional items. This research used statistic tool, STATA MP, trying unpaired t-test to find relationships between two groups on payment intention and characteristics. The result shows that the users with functional items prefer community-oriented mind and interaction with other users while users with emotional items intend to consider item’s design and superiority with higher purchasingsatisfaction. The result of this study seems to give some implications to game companies when improving its purchasing system with charged items.

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