광고대행기업의 구성원이 인식하는 창의적 조직풍토와 학습조직 구축요인이 조직 혁신성에 미치는 영향

초록

As the studies on the organizational environment which affects the organizational innovation are actively conducted, the interest on the structural relationship between creative organizational climate, dimensions of learning organization, and organizational innovation has been increased. Therefore, this study examined how the creative organizational climate has an influence on the organizational innovativeness and what the role of dimensions of learning organization is as a mediator between these relationships, based on to the questionnaire to the employees in advertising agencies. As a result, both creativity stimulants and creativity obstacles in the creative organizational climate make a positive effect on the organizational innovativeness. The people level in the dimensions of learning organization made a positive effect on the organizational innovativeness and the structural level showed a negative effect. And it showed the dimensions of learning organization has a partial mediating effect. The conclusion of this study is that the creativity stimulants and creativity obstacles in the creative organizational climate, people level and structural level in the dimensions of learning organization should be activated and optimized to promote the organizational innovativeness, depending on the feature and condition in the organization and employees’ job characteristics.

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