광고·PR 분야 메타 분석 적용 연구에대한 질적 평가 AMSTAR 가이드라인의 적용

초록

Meta-analysis has recently been popularized in various fields since it enables researchers to integrated the results from previous studies in a systematic way. Advertising and Publication Relations research fields also have yielded meta-analysis works to investigate critical topics and variables. The current study tries to evaluate qualitatively previous meta-analysis research works in the fields. Meta-analysis research works in the fields of Advertising, public relations, communication, and marketing are sampled, and a total of 23 studies were analyzed with AMSTAR guideline. Individual 11 items of the guideline were applied and specific recommendations for future research are provided.

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