멀티 페르소나의 관점에서 제페토에 나타나는 아바타 가상패션 연구

초록

This study is about the characteristics of avatar fashion appearing in Zepeto from the perspective of multi-persona, and the purpose of this study is, first, to reveal the association through understanding of virtual world, multi-persona, and avatar fashion. Second, the characteristics are categorized by investigating and analyzing avatar fashion cases appearing in Zepeto of Metaverse, representative example of the virtual world that has recently emerged. Third, the characteristics of avatar fashion are derived from the perspective of multi-persona in the virtual world. Accordingly, the research results are as follows. First, it was possible to examine the user’s multi-persona in avatar fashion that appears in Zepeto of Metaverse, a representative example of the virtual world. Second, it was possible to derive the characteristics of creativity, entertainment, trend, and liquidity by investigating and analyzing the fashion cases of the three creators selected by Zepeto. Third, from the perspective of multi-persona in the virtual world, avatar fashion showed the creativity of virtual multiple secondary characters, the entertainment of playful virtual fashion, the trend connecting virtual and reality, and the fluidity of communication according to space creation. This study is of academic significance in that it looked at avatar fashion from the perspective of a multi-persona that can emphasize the character of an avatar representing another ego in Zepeto, a virtual world space that has recently emerged.

키워드