골프장산업의 경제적파급효과 분석에 따른 마케팅전략 대응방안 모색

초록

The purpose of this study was to search for ripple effect of golf course economics. That used to analyze the economic ripple effect it has on the golf industry. First, the First method was to analyze the national golf clubs, that were a member of the Korean Golf Association. Second, to investigate the economic ripple effect of the golf industry industrial actives over a two and a half year period from 2009 to 2011, industrial data from the Korean bank and surveys of the clubs profit statements, and these data highlighted the ripple effect by affecting the inductive creative effect, inductive earnings effect, added value effect, indirect tax effect, employment effect, etc. From the results of the industrial yearly analysis, the average manufacturing Ritz-Spaulding multiplier will be 2.0053 and for the golfer’s expenditure-related industry the average Ritz-Spaulding multiplier will be 2.2494. For the average income multiplier the average of golf management will be 0.3383 with the expenditure multiplier being 0.331. For the added value golf industry management average multiplier will be 0.7260 and for the expenditure 0.6853. For the indirect the average multiplier will be 0.0463 with an expenditure multiplier of 0.0632. For the average employment multiplier for the golf club management will be 0.0171 with an expenditure multiplier of 0.0271. On average all of the outputs of the golf industry related variables will be on average high. Among the golf club ripple effect will be the output of 6.1060 trillion won, tax of 9,830 billion won, added value tax of 1.870 trillion won, creating employment for 44,778 people. For the expenditure of the members the output will be about 23.830 trillion won, tax of 2.8020 trillion, added value 5.9020 trillion won, and employment for 220,865 people. By the analysis performed in this study the factors affecting the demand and economic ripple effect of golf clubs is shown in detail. Moreover, the ripple effect of the golf industry on region and its influence is shown. Through this various creative marketing strategies may be recommended and their effect needs to be studied further.

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