패션쇼의 공간연출 사례연구 - 발렌시아가의 패션쇼 영상을 중심으로 -

초록

This study aims to classify the expressive types of fashion show spatial direction and derive the aesthetic characteristics of avant-garde elements, based on an art historical review of avant-garde and an analysis of avant-garde approaches in the fashion field. Forming the subject of this study are the ready-to-wear fashion shows presented by Balenciaga’s design director Demna Gvasalia, who is recognized as a representative figure of the avant-garde spirit in the 21st century. The scope of the study encompasses the shows held during the three years following the onset of the pandemic(Spring/Summer 2021 to Fall/Winter 2023). The research methodology employed both a theoretical review and case study analysis. Based on an analysis of the spatial direction components, the expressive types are categorized as direct and indirect. The direct expressive types include the 'type of emphasizing the artistic and value aspects of dress' and ‘type of media mixing and experimentation', while the indirect expressive types include the 'type of ideological dissemination' and the 'type of emotional empathy enhancement'. The spatial direction of Balenciaga’s fashion show embodies five avant-garde aesthetic characteristics: futurity, exaggeration, deconstruction, complexity, and surreality.

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