웹소설의 디자인 적합성과 이용 동기가 이용량에 미치는 영향 : 연령의 조절적 역할을 중심으로

초록

This study tried to investigate the effect of web novel usage motives on usage amount, focusing on the snack culture characteristics and the ‘visual novels' characteristics of web novels of web novels. For this reason, the snack culture characteristics were analyzed by the usage motives, which were divided into ritual motives and instrumental motives, ‘visual novels' characteristics were analyzed by the design suitability. In addition, it was analyzed by the regulating role of age that the motive for using web novels may vary according to age. As a result of the analysis, it was found that the ritual motive is the most important factor in using web novels and has an absolute influence on the amount of use. Instrumental motivation was found to have an effect on usage as well. However, design suitability did not significantly affect usage. Also, it was found that age interacts with instrumental motivation and affects usage. These results met the purpose of identifying the snack culture characteristics of web novels, but did not match the purpose of identifying the reinforcement of the web novel's ‘visual novels' characteristics. In addition, it was confirmed that the age that previous studies paid attention had an effect on the use of web novels.

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