학교스포츠클럽 참여행동의 가치체계 분석 - MEC이론과 래더링 기법 -

초록

This study aims to analyze a value cognitive structure of school sports club participation behaviors for prosperity of school culture by applying the Means-End Chain(MEC) Theory. For this study, a laddering technique-based interview and an open-ended survey was conducted with 339 middle and high school students who participated in school sports clubs in Seoul and Gyeonggi area and data were collected. As the result, the characteristics of Attribute(A)-Consequence(C) -Value(V) stages of school sports club participation behaviors were extracted and a Hierarchical Value Map(HVM) was developed using betweenness centrality of the Netminer 4.0 program. The study findings are as follows: Frist, at each stage of school sports club participation behaviors, Attribute was 16, Consequence was 14 and Value was 8. Second, in terms of consequence(C) factors, pleasure, improvement in kinesthetic senses, health-related physical fitness and acquisition of exercise knowledge played high mediating roles. Based on these results, the meaning of the value system of school sports club participation behaviors and the orientation of the efficient school sports club policy were discussed.

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