프랜차이즈 사업의 성공요인 분석을 통한 프랜차이즈 산업 육성정책 방안

초록

Franchise business is an innovative business model, providing systematic businesssupport and reliable profit by proved business model. Although the successful rate offranchise business is high, many failure cases also exist. Therefore, developingsuccessful factors of franschise business isveryimportant research issue. Because amajor characteristic of franchise business is operating based on functional relationships among franchisors, franchisees, and consumers, developing critical success factors according to its functional relationship (i.e., three-parties structure) is very important. Previous study shows that even only a few researches are conducted based on the premise of 'three-parties structure'. The purpose of this study is to develop comprehensive success factors for franchise business according to the perspective of'three-parties structure', by literature review and in-depth expert interview. In addition, to find out relative importance among success factors, a questionnaire survey is conducted. Finally, based on the results, government policies for fostering franchise industry are also proposed.

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