국가이미지 제고를 위한 한복 문화정책 연구

초록

This study is about Hanbok cultural policy to strengthen national competitiveness from the perspective of enhancing the national image. Therefore, as a traditional culture containing Korean history and cultural values, we will examine cultural policies to enhance the national image of Hanbok, derive its characteristics, and discuss its relevance. Accordingly, the purpose of the study is to first understand the direction of enhancing the national image and to consider the role and relevance of Hanbok cultural policy. Second, the types are classified by analyzing the cases of hanbok cultural policy. Third, the characteristics of hanbok cultural policy are derived from the perspective of enhancing the national image. As a result of this study, first of all, Hanbok is an excellent traditional culture suitable for enhancing the national image and requires a cultural policy approach. In addition, hanbok cultural policies were classified into cultural promotion policies, distribution promotion policies, and research support policies. Accordingly, Hanbok cultural policy to enhance the national image was derived by strengthening the country's economic competitiveness, enhancing the country's diplomatic status, and strengthening the cultural capacity of the people. The cultural policy of hanbok from an economic, diplomatic, and cultural perspective to enhance the national image was to convey the cultural value of hanbok worldwide based on continuity, subjectivity, and popularity, increasing the people's pride.

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