중·한 국제영화제 공식 포스터 디자인의 구성요소 비교 분석에 관한 연구 -중국 상하이 국제영화제와 한국 부산국제영화제를 중심으로-

초록

The purpose of this research is to find the differentiation between the official poster components of the Shanghai International Film Festival and the Busan International Film Festival in China and analyze the development trend of the festival's official poster design in the future. Through a comparative analysis method of collecting postersShanghai International Film Festival Busan International Film Festival2004 to 2020, 4 component elements are used to compare the official posters designs between the Chinese and Korean international film festivals. The four components are the posters image, typography, color and layout. According to the comparison results, the official poster of the Busan International Film Festival values not only originality but also culture and artistry as the poster is expressed in form of simplicity, elegant colors of original art. On the other hand, the official poster of the Shanghai International Film Festival inherits features posters of the European movie postersthe Bauhaus-era, highlighting the Golden Cup as the main visual element and expressing strong colors in lines and large blocks of color. Overall, components such as the expression of images and typography prominent in the design of China and Korea, both have their own strengths and weaknesses.

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