콘텐츠 기업에서 창의적 조직문화가 직무만족에 미치는 영향: 집단효능감을 매개로

초록

This study examines the influence of the creative organizational culture on the collective efficacy and job satisfaction, especially focusing the collective efficacy as a mediating factor. The results of the study are as follows:First, findings supported that collective efficacy and job satisfaction of the producers had increased as the essentials of creative organizational culture increased: organizational encouragement, supervisor’s encouragement, group support, sufficient resources and challenges. Secondly, as collective efficacy of the producers increased, job satisfaction had increased as well. Finally, producers’ collective efficacy partially mediates the essentials between creative organizational culture and job satisfaction. The findings concluded that an industry based on the quality of their contents was dependent on the producers’ job satisfaction. Therefore, in order to improve productivity, the industry must find methods to improve work environment for the producers. Moreover, it is important to understand the industry’s culture and improve organizational strategies. Finally, the core of the industry is determined by its employees, therefore, further investment on talent management should be put into practice.

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