J-POP 청취동기가 만족에 미치는 영향에 관한 연구

초록

This study investigated the listening motivations of J-POP, which has been rapidly growing in Korea, and empirically analyzed which listening motivations affect J-POP satisfaction. To this end, a survey was conducted with 416 J-POP listeners. The results of the study revealed that the listening motivations of J-POP are musical authenticity, lyric characteristics, interactivity, popularity, preference for Japanese culture, cultural similarity, and idol characteristics. Among these, musical authenticity, lyric characteristics, interactivity, popularity, and preference for Japanese culture showed a positive effect on J-POP satisfaction. Through this, it was possible to infer that the main reasons for the growth of J-POP in the Korean market are musical authenticity centered on actual performance, lyrics containing diverse, metaphorical, and social messages, insertion into OSTs of Japanese cultural content that young Koreans like, digital marketing through short forms and memes, and an active J-POP community. This can be an important implication for establishing strategies for entering and expanding the Korean market. In addition, the fact that authenticity of music and diverse lyrics, which are among the reasons for listening to J-POP, are factors lacking in K-POP, is something that must be kept in mind for the continued development of K-POP.

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