중국 영화 타이틀 서체 디자인 개발에 관한 연구: 장이머우 감독의 대표작품을 중심으로

초록

In China, film title typography has developed and grown along with cinema. One of the most distinctive features is the style and expression of calligraphic type design in title design. However, in the study of Chinese film art, very little attention has been given to film type design. This paper takes the calligraphic fonts of Zhang Yimou's three representative films as the of study, taking the rhythm and form of calligraphic elements as the basis, and the external form of Chinese characters as the main subject of study. The aim is to promote a style of font creation that is both classical calligraphic beauty and in line with the new Chinese aesthetic fashion. In this process, we will understand the basic rules and production process of computer calligraphy, and analyse the issues that need to be taken into account when transforming traditional calligraphy into computer calligraphy. By combining the classical meaning of Chinese calligraphy with contemporary commercial applications in film, this research will help to provide a new way of thinking about the future creation and expression of calligraphic font design and promote the development of Chinese character design.

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