Mediation between digital surrogates and viewers based on the technology acceptance model

초록

This study investigates the values of engaging with digital surrogates, including Van Gogh Inside (VIE; 2016), Monet’s Impression Exhibition 2016 (MIE; 2015–16), and Hello Michelangelo (2016-2017), based on a Technology Acceptance Model (TAM). Both usability for learning and usability for appreciation in perceived usefulness have significant correlations with the degree of satisfaction (DOS) and degree of immersion (DOI). Our findings show that the DOS not only has a significant correlation with the DOI but also influences the intention to use digital surrogates (intention to visit the exhibition, recommend the exhibition, and intention to visit digital exhibition) in all digital surrogates. It was found that the perceived ease of use has an influence on DOS and DOI in the case of VGI and MIE. This study unveils an insight on the values and qualities associated with the digital surrogates to evoke a sense of authentic experience as well as foster learning. In addition, it also demonstrates the suitability of TAM as an evaluation model for digital surrogates of remediating the originals. © 2005 – ongoing JATIT & LLS.

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