한류 4.0, 신(新)한류는 어떤 대중문화인가?: D. 닷슨의 대중문화 유형 분석을 중심으로

초록

This article aims to analyze the current Hallyu(the Korean Wave) that has changed from Hallyu 1.0 to 3.0, and to analyze what kind of popular culture and characteristics the New Hallyu represented by Hallyu 4.0(K-culture). Under the basic premise that Hallyu 4.0 is popular culture, the characteristics of K-culture that distinguish it from the existing Hallyu are analyzed with a focus on popular culture types. Also, this analysis is based on the theory of four types of culture studied by Donald Dodson, an American pop culture researcher. Therefore, the current new Hallyu culture has a structure closer to the popular culture than the mass culture described by Donald Dodson. The new Hallyu culture, represented by Hallyu 4.0, does not show the same pattern as the upper-class elite culture, but it is clear that the new Hallyu has the potential to grow into a transnational culture due to the rapidly changing digital environment. Based on this analysis of new Hallyu popular culture, the policy direction of Hallyu that should be continuously promoted at the government level is presented as a conclusion so that the current new Hallyu fandom culture phenomenon can continue.

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