광고를 활용한 자기소개서 쓰기 교육도구 개발

초록

This study began with a view to resolving the difficulties the purpose of self-introduction letter. With what made the character of educational tools that can be presented in a specific way will represent me well. Among the many elements required to write self-introduction, it paid attention to the head line creation and storytelling. Using the techniques used in advertising copywriting whether development was created head lines. In addition, training was also developing Story tools using storytelling techniques. It was applied to the newly created educational tools in the classroom. Learners in this study was presented written examples. Advertising is persuasive and impressive, and effective medium that focuses on creative expression. The nature of the advertising must be expressed cogently by forwarding the message. This is consistent with the essence of self-introduction. The purpose of this study is to develop a learning tool to be applied to the characteristics and advantages of advertising on writing self-introduction. And when it revealed the usefulness of applying the lessons sikyeoteul.

키워드