디지털 시대의 여가트렌드에 관한 소고

초록

The study was held with the goal of suggesting strategic proposal regarding leisure activity in the future by analyzing current cases of leisure trend around us. Therefore, the leisure trend of this research can be summarized as follows. First, Masstige trend is a new genre of consuming culture which activities or goods regarded as minor upper class in the past gradually began to be spread to normal people. Second, Because Edutainment enables interaction between education contents and the learner, studying rhythm according to individual difference can be controlled. Third, Transumer means people who move and consume, that is, consumers who can move and freely do shopping in any place, find restaurants, have people introduced,and reserve leisure places. In addition, regarding new form of fusion product, digital convergence which combined various information and communication technologies in one device, due to the increase of leisure time and moving time presently,popularity of smart phone which contains the function of digital convergence continues. Fourth, people who use the internet and cutting edge digital devices and who makes new virtual organization for working without studying space or office are called 'digital nomad'. Fifth, the form of work and leisure is called weisure. In addition, the phenomena of working while not recognizing during leisure activity is called 'labortainment', and such forms deliver the accurate message in the previous leisure studies that the boundary between work and leisure is unclear.

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