여자 프로배구 구단 유튜브 콘텐츠 품질이 대리만족 및 코로나19로 인한 스트레스 대처행동에 미치는 영향

초록

The objective of this study is to verify the effects of YouTube contents qualities of women’s professional volleyball teams on the vicarious satisfaction and stress coping behaviors by the COVID-19, targeting their official YouTube channel subscribers. Targeting the official YouTube channel subscribers of six women’s professional volleyball teams, total 431 questionnaires of data were collected by conducting an online survey through all sorts of communities, Instagram, and KakaoTalk open chatting room. The collected data was statistically analyzed by using the SPSS 25.0 and AMOS 25.0, and the results are as follows. First, the propriety of YouTube contents qualities did not have positive effects on the vicarious satisfaction. Second, the timeliness of YouTube contents qualities did not have positive effects on the vicarious satisfaction. Third, the sufficiency of YouTube contents qualities had positive effects on the vicarious satisfaction. Fourth, the vicarious satisfaction had positive effects on the active coping behavior of stress coping behaviors by the COVID-19. Fifth, the vicarious satisfaction had positive effects on the evasive coping behavior of stress coping behaviors by the COVID-19.

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