전자무역 활용과 성과에 관한 실증적 연구: 한국 수출입기업의 내·외부 환경요인을 중심으로

초록

The purpose of this study is twofold: (1) to broaden this perspective by investigating the environmental, organizational drivers of business-to-business e-commerce adoption and implementation by korean export and import companies. (2) to gain some insights about global paperless trade in korea. The basic research question is : What are the most important factors Affecting Global Paperless Trade Usage and its Performance in Korean Export-Import Company? The factors proposed for this study includes The pressure of trading companies, Industrial internal competition, Supported by a third party, top management support, formalization of organization We gathered detailed data on our sample companies mainly from publicly available sources : Korea Trade Network (KTNET). A structured questionnaire was used to collect information about: (1) the company (size, lines of business, products and services provided, employee, and some financial data about exporting), (2) To investigate the factors of the five contexts described above on korean export-import companies's global paperless trade. (3) Usage level of global paperless trade. and to get some information, We have to investigate. The factors proposed in the model were evaluated for reliability and factor analysis. The reliability or internal consistency was assessed by computing Cronbach's alpha. Factor analysis was also used to examine the convergent and discriminant validity of the constructs. A Principal Components Analysis with VARIMAX rotation. The multiple regression technique was applied to test the research hypotheses. The analysis result revealed that the pressure of trading companies, Industrial internal competition, Supported by a third party, top management support are influential variables on the affecting global paperless trade in korean export-import companies. The major contribution of this study is in the understanding what the environmental, technological and organizational drivers of electronic trade implementation are.

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