한국 원형 설화를 활용한 게임 트랜스미디어 스토리텔링*1) : <리그 오브 레전드> 아리를 중심으로

초록

Transmedia is a concept that crosses over the boundaries between medias and builds a story of the overall worldview. This concept of marketing requires huge capital. Mainly the major companies in North America have been successfully attempted this concept of marketing. The research of transmedia storytelling in game character have also been attempted in Korea based on Korean original tales. However, the results were insufficient due to capital limitations of domestic game companies. Korean original stories are fully attractive to become a game content. However, due to capital condition of the domestic game companies, they cannot afford to turn Korean original stories in to a transmedia content. Given this situation, foreign capital takes in charge of most of the story telling contents of original Korean tales.The “Ari” character, based on the Korean tale “fox with nine tails”, was made by League of Legends, a global box office game released in United States. This study analyzed the character “Ari” and its transmedia storytelling pattern to seek how foreign big capital transformed original tale story into commercial success. Therefore, the discussion ends by mentioning who has the right to use and transform the original story, and how the cultural authority should respond to the global trend of transforming the original story.

키워드