한국진출 외국기업의 독점적우위의 변화에 대한 탐색적 연구

초록

Under the explicit and implicit support from the Korean government and consumers, Korean firms have grown enough to compete in the Korean domestic market with foreign firms equipped with monopolistic advantages. The purpose of the study is to examine the response of foreign firms in the Korean domestic market to the challenge of local Korean firms, focusing on the change in the nature of foreign firms' monopolistic advantages over time. Findings are that some foreign firms successfully established monopolistic market positions in the Korean domestic market on the basis of their monopolistic advantages transferred from parent firms, others faced intense competition from local Korean firms. The foreign firms in direct competition with local Korean firms turned out to respond by keeping upgrading their technologies and products or setting up R&D centers in order to establish close relationships with customers in the Korean domestic market. The foreign firms that didn't respond properly was found to suffer from the intense local competition.

키워드