Herzberg의 동기⋅위생이론을 적용한 택배 집배송 종사자의 직무 만족도에 영향을 미치는 요인에 관한 연구

초록

As e-commerce channels such as mobile and internet are diversified and the volume of parcel delivery is rapidly increasing especially due to Covid-19, the increase in productivity of the parcel delivery industry is being highlighted. An important factor in terms of productivity increase is the job satisfaction of courier service workers. Based on the factors of Herzberg’s motivation and hygiene theory, the purpose of this study is to analyze the factors that affect job satisfaction of courier and delivery workers, and to analyze the effects of each factor on job satisfaction according to individual characteristics. For this purpose, in this study, a regression analysis was conducted based on a questionnaire survey on courier delivery workers working at Company ‘L’. The research results are as follows. First, in the motivation factors, it was found that sense of achievement, growth potential, job itself, and responsibility had a positive (+) effect on job satisfaction. Second, as for hygiene factors, it was found that working environment and job stability had a positive (+) effect on job satisfaction. In the case of individual characteristics, it is showed that the number of years of service and average earnings (months) affect job satisfaction by factors. Therefore, it is necessary to inspire a sense of duty, sound labor-management relations, and improve the working environment in order to increase the satisfaction of courier service workers.

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