중국 창업가의 낙관주의 성격과 벤처 성과

초록

This study examines the relationship between entrepreneurial optimism and venture performance in a sample of Chinese entrepreneurs. It aims to explore the moderating effects of entrepreneurial experience and the dynamics of the entrepreneurial industry environment on this relationship. Based on previous studies and surveys, this paper formulates three hypotheses, tests the hypotheses, and draws academic implications. An online survey was conducted among 360 entrepreneurs in China, and regression analysis was used to analyze the relationship between independent and dependent variables, as well as the effects of moderating variables. The results of this study are as follows First, the hypothesis that stronger entrepreneurial optimism will have a (-)negative impact on venture performance is supported. Second, the hypothesis that entrepreneurial experience strengthens the (-)negative relationship between entrepreneurial optimism and venture performance is supported. Third, the hypothesis that the dynamism of the entrepreneurial industry environment will further strengthen the (-)negative relationship between entrepreneurial optimism and venture performance is supported. Thus, the social cognitive perspective explains the complex interaction between individual dispositions, behaviors, and entrepreneurial industry environment factors. These findings suggest that entrepreneurs' optimistic personality may lead to intra-venture conflict and dysfunction, providing insights into the entrepreneurial environment and helping to understand the factors that influence entrepreneurs' management strategies and attitudes.

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