프로스포츠 관람객의 참여동기에 관한 측정도구 개발

초록

The purpose of this study is to allow many more spectators to participate, to develop prosports, and to form infrastructure in spectators, by researching into participatory motive in prosports spectators and by developing measurement tool. Adult men and women in over 20 years old, who watch pro-sports, were carried out questionnaire. The collected questionnaires included 617 people. The primarily research subjects were researched on the basis of the response contents in 602 people except 15 people whose response was insincere among these questionnaires. The secondary research was extracted samples by using the stratified cluster random sampling targeting spectators who directly visited pro-sports. Questionnaires were 614 people. 603 people had become the finally analytical subjects except 26 people whose response was insincere among these questionnaires. Through the expert meeting, which was formed in order to develop a measurement tool based on the results through inductive analysis on participatory motive in pro-sports spectators, the questionnaire in totally 37 items was performed with 6 factors in “fun,” “environment,” “leisure activity,” “event,” “famous player,” and “technique acquisition,” and with individual item in each factor. To verify feasibility, reliability, and fit in the measurement tool for the participatory motive in pro-sports spectators, which was formed on the basis of the results of the expert meeting, a research was progressed. The collected data was researched on the basis of totally 603 questionnaires. Firstly, with analysis on skew and kurt, 2 items were removed. Through the item analysis, 3 items were removed. Thus, it was developed into 32 items in totally 6 factors. In the exploratory factor analysis for examining the common volume between factors, 8 items were removed in the load volume with under .40. As a result of the exploratory factor analysis, it was developed into 24 items in 6 factors. 4 kinds of fit acceptance indices(GFI, CFI, NFI, RMR) were analyzed and researched by carrying out the confirmatory factor analysis as for whether 24 items in 6 factors are established relationship among sub-factor variables. The lower result was shown than the acceptance index in the measurement model on 24 items in initially 6 factors. Thus, the finally-modified model was suggested by removing leisure activity factor and 6 sub-items based on the reliability value and the regression coefficient value in individual item. As a result of this analysis, a research on measurement tool of a participatory motive in pro-sports spectators was developed 18 items in totally 5 factors for environment, fun, technique acquisition, event, and famous player.

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