기업가지향성 및 시장지향성이 혁신성공과 기업성과에 미치는 영향

초록

The purpose of this study is to examine the factors influence performance of entrepreneurial orientation and market orientation throughout innovation success in the start-up venture company. The model test various theoretical research hypotheses relating entrepreneurial orientation, market orientation, innovation success and performance. Questionnaires have been collected during a november of 2010 and a total of one hundred eight has been considered valid. SPSS 18 AMOS 7.O have been utilized for deriving the study result. The result of hypotheses testing are as follow First, innovation success positively influence performance. Second, market orientation(customer orientation, competitor orientation) does not influence innovation success. Third, innovation one of factor in entrepreneurial orientation influence performance but risk-taking. Fourth, competitor orientation, one of factor in market orientation influence performance but customer orientation. Fifth, risk-taking one of factor in entrepreneurial orientation influence performance but innovation. The implication of the result of this study is very meaningful representing that to provide accurate information about the venture's growth.

키워드