인공지능 및 데이터 기반 몰입형 미디어 전시에 대한 관람 경험 연구: 《지구의 메아리: 살아있는 기록 보관소》 사례 연구

초록

This study analyzes the experience of 《Echoes of the Earth: Living Archive》, an AI- and data-driven immersive exhibition, using a quality–value–loyalty sequential model. Hypothesis testing reveals that participants’ interest in the exhibition is positively correlated with the degree of satisfaction, while sub-factors of perceived value show no significant impact. In contrast, perceived experience quality, the degree of immersion, and the intention to use the exhibition demonstrate positive correlations with the degree of satisfaction. Meanwhile, the degree of difficulty and fatigue exert negative effects.

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