TV 뉴스 여성 앵커의 슈트 스타일 특성 연구

초록

This study is aimed at suggesting design understanding and implications through a suit case study for understanding the characteristics of broadcast costume styling of female anchors in the main news program of KBS, SBS, and MBC TV channels. The purpose of the study is first to understand symbolic images representing TV news female anchors and to typify the concept and composition of female suits for image production of female anchors from the perspective of the study. Second, the case of suits worn by female TV news anchors of terrestrial broadcasters KBS, SBS, and MBC is investigated and analyzed to derive characteristics. Third, we compare and analyze the suit style characteristics worn by TV news female anchors by broadcasters to understand the suit style of modern professional women and suggest implications. A total of 786 cases of female anchors of KBS, SBS, and MBC broadcasting companies on 262 days in 2020 were analyzed as follows. First, as a broadcast costume that emphasizes the professional image of TV news female anchors, the suit was typified into a tiled suit, a seperate suit, and a calaris suit through theoretical research. Second, the number of suits worn by female TV news anchors from KBS, SBS and MBC was 212 times for tiled suit styles, 125 for seperate suit styles, and 42 for colorless suit styles, respectively. Third, these examples of suit styles worn by TV news female anchors represented the characteristics of classical, positive, disruptive, and individual suit styles. These findings suggest that women's social activities and status improvements through success in various areas representing visual images, while feminine suits can enhance production to emphasize professional images as TV news anchors rather than dynamic active images and gender perception. In addition, it can produce fashion styles that reflect trends in broadcasting atmosphere and methods by broadcasters and trends that viewers can sympathize with, and create images that can give viewers credibility and favor.

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