ScholarWorks@중앙대학교

초록

This study investigates the effectiveness of tailored anti-smoking campaigns by examining the interplay between self-construals, cigarette types, and stages of change in smoking cessation efforts. Focusing on both combustible cigarette and electronic cigarette users, the research explores how messages framed around either independent or interdependent self-construals influence attitudes and intentions to quit smoking. The findings indicate that in the early stages of cessation, combustible cigarette users respond more positively to messages emphasizing independent self-construals, which highlight personal health risks. Conversely, in the later stages, e-cigarette users are more receptive to interdependent self-construal messages that stress the broader impacts of smoking. We emphasize the importance of aligning smoking cessation messages with the psychological profiles and cessation readiness of different smoker groups. We offer theoretical and empirical insights for enhancing the effectiveness of public health campaigns.

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