ScholarWorks@중앙대학교

초록

The purpose of this study is policy proposal effective of the through analysis for university football club management service quality IPA by analyzing the difference in importance and satisfaction perceived by student players, priority improvement items and items to be maintained are identified, policy proposal to effective management. to analyze in importance and satisfaction, through the IPA matrix strategy, policy development factors for the development of the operation of the university football team were derived participating in the U-League. Overall, the policy recommendations for the efficient operation of the university football club are as follows. First, it is required to periodically conduct safety inspection of the training ground and expand night lighting facilities. Second, it is required to increase accessibility to the training ground through the use of surrounding local facilities. Third, it is required to open an educational program for the right words and actions of the leader. Fourth, it is required to change the leader education program of the Korea Football Association (KFA) and introduce a 'one strike out system'. Fifth, the Korea University Sport Federation(KUSF) is required to develop a field-appropriate coaching program for leaders. Finally, the development of an internship program for the career of student athletes is required.

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