중국 식품산업의 공급체인관리 활성화 요인 및 유연성, 성과측정에 관한 실증 연구

초록

The structure of China's food industry is sourcing food materials from the global region and processing and producing them in China. Recently, the safety and reliability of food products in terms of national income and national health have been highlighted as important issues in China. This paradigm shift in the Chinese food industry is striving to improve customer satisfaction and increase the brand value and reliability of Chinese food companies by establishing a food supply chain (cold chain). Therefore, the purpose of this study is to derive factors that influence the construction of cold chain of Chinese food enterprises on flexibility, and to reveal how it affects the performance of enterprises. 550 questionnaires were distributed to food companies in Yantai, China, and for the actual analysis, 126 questionnaire were used to verify and analyze. An empirical analysis using SPSS Amos 25.0 Graphics was conducted to verify the reliability and feasibility of factors used in the research model. This study produced the following findings: It was understood that the establishment of information system, process innovation and responsiveness of supply chain management activation factors have a positive effect on flexibility. In addition, the activation of the information system deployment had a significant positive effect on financial performance, and the flexibility factor also indicated a significant positive effect on financial performance. Based on the assumptions adopted, we will look at ways to boost the diversified supply chain within the Chinese food industry, and comprehensively, companies will examine ways to secure competitive advantage and flexible coping capabilities through the establishment of an information system.

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