무라벨(Label-Free) 생수병의 디자인 개선방안에 관한 연구 -소비자의 니즈와 사례분석을 중심으로-

초록

Due to accelerated industrialization around the world and water pollution problems caused by excessive use of plastic materials in packages, each country has also established policies to reduce the use of plastic in recent years, and Label-Free is one of such eco-friendly trends. Developed countries such as Japan and Korea are actively promoting and applying them, but China has a handful of Label-Free products. In this study, an empirical study was conducted through a survey to compare and analyze the visual elements of four brands of Label-Free bottled water and China's only Label-Free bottled water bottle, which were awarded overseas, and to secure the objectivity of the study. The goal of the study is to identify the problems of China's Label-Free bottled water package and to suggest the direction of improving China's Label-Free bottled water design by combining Chinese consumers' eco-friendly perceptions and needs for the Label-Free design. According to the results of the study, Chinese Label-Free bottled water lacked the presentation of environmental expression elements, so consumers' eco-friendly perception was weak. Since consumers think that information layout is the most important among the visual elements of Label-Free bottled water, China's Label-Free bottled water should emphasize the distribution of environmental elements when deploying information. Due to the high consumer needs for environmental certification marks, recovery marks, and environmentally friendly phrases in the design of environmental expression elements, these three environmental expression factors can be considered first when designing Chinese Label-Free bottled water.

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