중국 웨이보의 소프트 선전과 공식⋅비공식 계정의 담론 비교: 후쿠시마 핵 오염수 방류 사건을 중심으로

초록

This study analyzes the interactions and discursive strategies of official accounts (government and state media) and unofficial accounts (individual users and civil society actors) on China’s Weibo platform in the context of the 2023 Fukushima nuclear wastewater release. Based on 259,494 Weibo posts, the study employed machine learning to automatically classify accounts and identify gatekeepers and opinion leaders. Subsequent analyses included backbone network extraction, LDA topic modeling, and hashtag co-occurrence network analysis. The findings reveal that official accounts predominantly constructed macro-level, policy-oriented frames such as diplomacy and scientific verification, whereas unofficial accounts built independent discursive spaces through emotional mobilization and diverse issue framing. Notably, unofficial accounts showed a tendency to connect heterogeneous issues through hashtags, forming alternative narratives. These results suggest that China’s “soft propaganda” strategy has not achieved full integration, and that unofficial actors in digital space continue to exert a certain degree of discursive autonomy and influence.

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