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Analysis of effective online service determinant of Korean professional-baseball teams SNS
- Park, S.-J.;
- Lee, J.-U.;
- Cha, E.
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0초록
The purpose of this study is to find the relationships between knowledge sharing and spectatorship, and community identification of Korean professional-baseball teams SNS with the SNS use satisfaction scale. Data was collected through internet-survey, targeting SNS users of the teams, and relationship between each variable was investigated using AMOS18.0. As a result, among the subordinate factors of SNS use satisfaction, the usability and communication which are focused on social relationship had a positive effect on spectatorship, knowledge sharing and community identification, but openness and timeliness, which are functional satisfaction scale of cellphones that use SNS, did not affect each of the factors. © 2012 IEEE.
키워드
Community Identification; Knowledge Sharing; Korean Pro-Baseball Teams SNS; SNS Satisfaction; Spectatorship; Community identification; Knowledge-sharing; Korean Pro-Baseball Teams SNS; SNS Satisfaction; Spectatorship; Knowledge management; SportS
- 제목
- Analysis of effective online service determinant of Korean professional-baseball teams SNS
- 저자
- Park, S.-J.; Lee, J.-U.; Cha, E.
- 발행일
- 2012
- 유형
- Conference Paper
- 저널명
- ICUFN 2012 - 4th International Conference on Ubiquitous and Future Networks, Final Program
- 페이지
- 91 ~ 96
- 언어
- ENG
- 분량
- 6 페이지