프로배구 여성 관람객의 관람의사에 따른 귀납적 차이 분석

초록

The purpose of this study is to analyze difference in its contents by collecting the spectating intentions of female spectators, who view professional volleyball and female professional volleyball, with qualitative data. It carried out targeting 450 women who directly visited stadiums where are located in Seoul, Gyeonggi, Incheon, Daejeon, and Cheonan. 210 copies of professional volleyball and 208 copies of female professional volleyball were used in the final analysis. Frequency analysis and T-test were carried out by using SPSS Ver. 18.0. Data analysis in the open-ended written questionnaire was elicited the following results by carrying out the inductive analysis. First, the female spectators of professional volleyball were shown difference in the spectating intention between male volleyball and female volleyball according to age. Second, the inductive analysis on the spectating intention of professional volleyball was classified into the original data with 559 pieces, the detailed sphere with 33 pieces, and the general sphere with 11 pieces. It was indicated to be categories in order of team/fan consciousness, leisure, fun, game item/viewing, atmosphere, cheer, removal of stress, recommendation, social gathering, event, and environment. Third, the inductive analysis on the spectating intention of female professional volleyball was classified into the original data with 499 pieces, the detailed sphere with 33 pieces, and the general sphere with 14 pieces. It was indicated to be categories in order of team/fan consciousness, game item/viewing, removal of stress, corporate recommendation, fun, leisure, atmosphere, cheer, recommendation, social gathering, acquaintance's support, environment, event, and others.

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