명화 기반 디지털 전시에서의 모션 그래픽 효과에 대한 연구 - 모네, 빛을 그리다 展에 대한 사례 연구

초록

The aim of this research is to analyze how a visitor’s previous viewing experience of Monet’s exhibitions of original artworks and digital exhibitions of masterpieces affect evaluations of the viewing experience as well as the motion graphic effects in Monet’s Impressionism Exhibition 2016. In particular, we endeavor to derive the meaning of the suitability of motion graphic effects for evaluating motion graphic effects. Putting the data together, previous viewing experiences of the original artworks and their digital counterparts did not affect the degree of satisfaction with the exhibition. Previous viewing experiences of Monet’s exhibitions of original artworks played somewhat of a negative role with regard to the degree of satisfaction, the degree of immersion, and the suitability for motion graphic effects. These experiences were also linked to technical fatigue caused by digital technology. On the other hand, previous viewing experiences of digital exhibitions had a positive impact on their suitability as a learning tool and as an appreciative medium. In terms of suitability, the degree of satisfaction and the degree of immersion, motion graphic effects that moved part of the original artwork or utilized a timely effect inherent to the original artwork received positive feedback compared to irrelevant factors. In addition, the suitability of motion graphic effects is meaningfully related to the degree of satisfaction and the degree of immersion of motion graphic effects and to the degree of satisfaction with the exhibition. Through this research, the suitability of motion graphic effects and the degree of immersion of motion graphic effects are demonstrated as essential evaluation criteria of digital exhibitions. Regarding a curating methodology for digital exhibitions, it was found that suitability can be achieved when the expression elements realized in the form of motion graphic effects find formativeness and contextual harmony with the originals.

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