팟캐스트 이용동기가 이용정도와 만족도에 미치는 영향: 이용동기와 라디오 선호도 및 팟캐스트 참여 경험의 상호작용 효과 탐구를 중심으로

초록

So far, podcast research has mainly focused on political podcasts. In this study, we focused on general podcasts and examined the effect of podcast usage motivation on the use and satisfaction. In this process, we investigated whether radio preference and user experience of podcast participation moderate the influence of usage motivations on use. Results show that the interaction between radio preference and podcast participation experience is different according to usage motivations. In other words, radio preference moderated the influence of rest motivation and information seeking motivation, while podcast participation experience moderated those of interaction motivation and time consumption motivation.

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